A strategic analysis defines the availability or unavailability of a strategic goal. For this purpose a company should be selected which deals in business consulting. It conducts diagnostics. Very often people confuse a strategic goal with an interim one. What is the difference between a strategic goal and an interim one? A strategic goal is a finalized goal. It is set out and developed for a period of 15-20 years, or better for 100 or 200 years. And during the achievement of the strategic goal intermediate goals are set out or arisen; they may be defined for 5-10 years. For example, we have to establish a company, which will be a leader in production of milk products throughout the world. This is a strategic goal. Intermediate goals may be construction or purchase of one or several milk factories or production of new products, increase of the market volume, etc. These are intermediate goals. A consulting firm which assists in corporate strategy should take it into account, understand, correctly develop a program of managerial consulting, properly form corporate management, which will allow to clearly develop a program of the enterprise development and to achieve the intended goal.

Besides, sometimes in order to achieve the set out targets very often in addition to intermediary targets people think that financial turnaround of a company will allow it to resolve these or those matters. It is a slight delusion. A financial turnaround or injection is necessary only if it is required by a new spiral convolution of the company development. If such matter arose currently with no increase of the sales volume, growth of the market size, etc., it suggests only that a crisis has occurred at the company and management is not able at present to manage this enterprise and the current activity of the company does not allow it to develop properly. This points to the fact that the company management today is dealing with various problems, “fire extinguishing” and it does not work for the strategy.